It’s Day 2 of the challenge!
Day 2: Send a birthday card
Get out your calendars and find a friend or family member who has a birthday this month.
Go to Facebook if you have to (go to Events>Birthdays>See All to view the entire month at once). If you can’t pick a person who has a birthday this month, look further out to the next month, because your assignment for today is to send (or prepare for sending) a birthday card. A birthday card reaches a person on a day where they already feel special. If you take the extra step of buying and sending a card, as opposed to just sending a quick Facebook Happy Birthday, you are conveying a message that your recipient is important to you, because you remembered their special day. Making others feel valued is key in building up relationships.
You aren’t getting off easy though with just signing the card; you’ll write a personal message using one of the techniques I learned in a leadership training course. In that course we had to present a lot in front of the group. One of the exercises was a role play activity, where we played the part of a PR person for our company. The other group members fired questions and we had to maintain our composure while we came up with answers on the fly. We were also video taped and had to review and critique our playbacks, but we’ll save that trauma for another post.
There was one thing that each one of us did initially that we were told to change. Changing this one element of our presentation completely altered the way we communicated one-on-one and in presentation mode. The thing we changed? We added the word “because” to the end of our sentences.
We all started with some variation of the following.
“Welcome! I’m so glad you’re here.”
The instructor asked us “Why? Why are you glad we’re here? I don’t believe that you’re glad we’re here.”
But if you add “because” to that statement, it turns into this:
“Welcome! I’m so glad you’re here, because I know you’ll have valuable input on this project.”
Doesn’t the second statement sound more genuine and sincere? Don’t you want to do more to help that person? I do, because they just told me they appreciate my input. In fact, I want to be friends with that person who so values my work
This will work in your personal life too.
In your card you can write “I hope you have a great birthday,” so long as the next word is because.
I hope you have a great birthday, because you’ve been working so hard that you deserve a little fun!
Add that little extra bit and it will build trust and a bond very quickly.
Practice this technique in the card and in your life today and see how it alters your conversations with people for the better.
If you don’t have the address for your birthday card recipient, send them to Ink Invite account that you’re going to go create. In fact, go ahead and send this link to everyone you know. It makes it so easy to keep your address book up-to-date. The people you send the link to will enter their own information on the site, which is saved in your address book, and you aren’t stuck updating a hundred different address.